Lena Rivard-Cohen

CREATIVE BRAND STRATEGY ++

CONSUMER BRANDS +

  1. Juliette has a Gun
  2. Blend Hamburger
  3. Amélie Pichard
  4. Mad Lords
  5. Marie Marot

CORPORATE SERVICES +
  1. Eurazeo
  2. Breteuil Homes
  3. Aurlom Education



Let’s talk here. —

I am a senior brand strategist who provides companies with creative and marketing direction. I love young brands, heritage brands, corporate brands, from miscellaneous landscapes such as beauty, fashion, hospitality business, food and beverage and premium corporate services.


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4. Amélie Pichard




            Co-lead Bertrand Le Pluard, Marion Mailaender, Alexandre-Léonard Dalissier

Amélie Pichard is a french shoe designer who broke the web with a David Lachapelle x Pamela Anderson campaign. I have repositionned the brand, set it up for its successful equity roadshow, advised it along fundraising and the opening of her fist Paris store. I have lead the strategic complete rebranding as well as its brand identity, eshop, packaging, digital campaign including talent scouting for art, photo and video production.