Lena Rivard-Cohen

CREATIVE BRAND STRATEGY ++

CONSUMER BRANDS +

  1. Juliette has a Gun
  2. Blend Hamburger
  3. Amélie Pichard
  4. Mad Lords
  5. Marie Marot

CORPORATE SERVICES +
  1. Eurazeo
  2. Breteuil Homes
  3. Aurlom Education



Let’s talk here. —

I am a senior brand strategist who provides companies with creative and marketing direction. I love young brands, heritage brands, corporate brands, from miscellaneous landscapes such as beauty, fashion, hospitality business, food and beverage and premium corporate services.


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1. Juliette has a Gun



            Co-lead Symédiane, Mafia, Nice Work

Advised the brand from its very first day : elaboration of the name, qualitative study. Designed and implemented its eshop, conducted creatives and copy along strategic positioning, branding and visual territories for products (Lady Vengeance, Mad Madame, Not a Perfume, Another Oud, Mmm..., Luxury Collection). Scouted art and talents for visual productions. Conducted omni channel brand content including website, press releases and social medias.