Lena Rivard-Cohen

CREATIVE BRAND STRATEGY ++

CONSUMER BRANDS +

  1. Juliette has a Gun
  2. Blend Hamburger
  3. Amélie Pichard
  4. Mad Lords
  5. Marie Marot

CORPORATE SERVICES +
  1. Eurazeo
  2. Breteuil Homes
  3. Aurlom Education



Let’s talk here. —

I am a senior brand strategist who provides companies with creative and marketing direction. I love young brands, heritage brands, corporate brands, from miscellaneous landscapes such as beauty, fashion, hospitality business, food and beverage and premium corporate services.


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3. Aurlom Education



Aurlom is an education group which offers 3000 students each year multiple post-baccalauréat options. Its french leader BTS allows alumni from inclusive backgrounds and various profiles to successfully apply to major lead business schools. 
I have worked for the group since 2015, and helped it position. In 2023, I have fully rebranded the group and its 3 major sections, as well as its whole communication and marketing material, including publishing design for its books collection and global campaign production.