Lena Rivard-Cohen

CREATIVE BRAND STRATEGY ++

CONSUMER BRANDS +

  1. Juliette has a Gun
  2. Blend Hamburger
  3. Amélie Pichard
  4. Mad Lords
  5. Marie Marot

CORPORATE SERVICES +
  1. Eurazeo
  2. Breteuil Homes
  3. Aurlom Education



Let’s talk here. —

I am a senior brand strategist who provides companies with creative and marketing direction. I love young brands, heritage brands, corporate brands, from miscellaneous landscapes such as beauty, fashion, hospitality business, food and beverage and premium corporate services.


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Creative director —
Senior brand strategist





“The one and only pic of myself I’ve ever had taken professionnally”


I am a Paris-based senior consultant who provides brands with creative direction and marketing strategy. I love young brands, heritage brands, corporate brands, from miscellaneous landscapes such as beauty, fashion, hospitality business, food and beverage and premium services (real estate, funds and networks).  I offer art direction, graphic design, full brand platform and campaign direction as well as strategic copy writing, language elements and global marketing strategy. I like to think, design and craft, but also to scout and manage talents along fast-paced projects or highly demanding environments. I’m 20+ years experienced in linking creative services to business stakes.
I graduated from New York University and ran a creative agency for 10 years, after which I’ve been mostly freelancing for brands I love. I enjoy deep diving into industries, meeting awesome people, rolling up my sleeves and setting up teams with complementary talents to produce fancy and accurate campaigns.
      My favorite playground revolves around consumer brands. Mostly from the beauty, fashion and food and beverage landscapes, but I happen to love serving regulated businesses and corporate services, with consciousness for sustainability as a common factor. 
      I have advised french palaces, major industrial food groups, Michelin triple stars restaurants, listed public corporations as well as early stage independent fashion labels and start-ups. I rose a blockchain-based investment fund focused on helping baby-brands to thrive.
 Regardless the size or deliverables of your project: talk to me. I’m delighted to meet you.