Lena Rivard-Cohen

CREATIVE BRAND STRATEGY ++

CONSUMER BRANDS +

  1. Juliette has a Gun
  2. Blend Hamburger
  3. Amélie Pichard
  4. Mad Lords
  5. Marie Marot

CORPORATE SERVICES +
  1. Eurazeo
  2. Breteuil Homes
  3. Aurlom Education



Let’s talk here. —

I am a senior brand strategist who provides companies with creative and marketing direction. I love young brands, heritage brands, corporate brands, from miscellaneous landscapes such as beauty, fashion, hospitality business, food and beverage and premium corporate services.


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3. Blend Hamburger





            Co-lead Minsk studio

Pioneer of the gourmet burger culture in France, Blend hamburger asked me to conceive and implement its brand platform, its language elements and its strategic copy. I have deployed its brandbook in order to raise brand awareness in the perspective of franchising its business.